WHAT TO EXPECT NEXT.

Now that access is set up, here’s a high-level breakdown of what you can expect over the next 90 days. This roadmap gives visibility into how we’ll phase in improvements, balance spend, and build a sustainable Amazon channel strategy.

  • The first 30 days are all about onboarding, understanding your systems, aligning with your team, and laying the foundation for strategic growth.

    • Integrate into internal systems and tools (Slack, Drive, project platforms, etc.)

    • Identify key team members across creative, operations, and brand

    • Audit all product listings (titles, bullets, images, A+ content, brand store)

    • Identify top keywords per product to inform all content and campaign work

    • Establish reporting structure and meeting cadence

    • Highlight and assign creative needs (images, A+ content, video)

    • Cut ad spend by eliminating inefficient campaigns

    • Outline internal review generation framework

    • Gather details on upcoming launches and promotions

    • Set baseline benchmarks for channel profitability

  • Once the foundation is set, we move into implementation. Creative is delivered, copy is updated, and campaigns begin scaling with better targeting.

    • Launch updated product copy using top keywords

    • Apply new creative assets across listings (images, A+, video, ads)

    • Launch refreshed category campaigns focused on must-win search terms

    • Shift campaign targeting to 90% category, 10% branded

    • Increase ad spend strategically to capture keyword rank and conversions

    • Begin measuring impact on CVR and organic performance

    • Continue internal reviews + reporting cadence

    • Monitor early traction against performance targets

  • With updated content and smarter campaigns live, we shift into optimization mode—focusing on efficiency, performance, and long-term growth levers.

    • Optimize campaigns to hit target ACOS with heavier category focus

    • Refine keyword targeting based on performance data

    • Monitor rankings and grow organic sales share

    • Maintain ad spend at or below 20% of total revenue

    • Improve CVR across the board through iterative testing

    • Ensure weekly and monthly reporting reflects progress toward KPIs

    • Identify areas for product expansion or promotion opportunities

    • Maintain $50K+ in monthly sales while improving efficiency

  • This phased approach allows us to move fast, while building smart. Let me know if you have any questions—or if there’s anything specific you want us to track or prioritize as we move forward.

Let’s Go!